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  • Writer's pictureAisha Playton


Updated: Nov 11, 2023

This October, we announce the launch of our revitalised brand identity to mark a significant milestone in the continuing narrative of De Beer Attorneys: a decade in service to our legal community. The firm's reinvigorated image is visualised through its modernised logo update, a brand-new website, an educational blog titled "IP, Decoded" and an updated brand colour story. These updates reflect our team's commitment to embracing the future while remaining steadfast in delivering exceptional legal services to our global community.

The cornerstone of our rebranding effort is the firm's sleek and contemporary logo. By making slight adjustments to the brand fonts, colour story and design dimensions, we retained the essence of the original logo while injecting a contemporary edge to the overall look and feel of the brand. This rebrand is significant to the firm for many reasons, chief of which being that this visual update serves to represent our progressive approach to not only the practice of intellectual property law but also breaking free from the stiff tropes associated with the legal fraternity. The firm's newfound minimalist design approach embodies its commitment to embracing simplicity and clarity in its practice of law while underlining the team's dedication to staying ahead of the curve in an ever-evolving legal and technological landscape.

Complementing our new brand feel, we have also unveiled a redesigned website offering visitors a seamless, user-friendly and educational browsing experience. The modern interface is coupled with enhanced functionality to ensure that our clients and stakeholders can easily access and peruse the firm's services, resources, and insightful legal news.

We are also thrilled to launch our new blog, entitled "IP, Decoded", where we plan to regularly release thought-provoking and culturally relevant content to provide the legal community with valuable knowledge and expertise in the field of intellectual property law. This educational platform will serve as a go-to resource for entrepreneurs, innovators, and businesses looking to navigate the complexities of IP with confidence.

De Beer Attorneys will also serve under a new brand slogan, namely "The Next Generation of Legal Excellence". The tagline reaffirms our revitalised brand identity, setting the stage for continued success and growth in the years to come. It also pays homage to our firm's young and dynamic team of practitioners who are an apt reflection of Africa's burgeoning population of talented young minds who are set to be at the cutting edge of innovation in the years to come.

Here's a quick word on the rebranding from our Managing Director, Abduraouph Kamaar: "Taking the helm at De Beer Attorneys just a few months ago has been both the greatest challenge in my career thus far and my greatest joy. As an IP specialist, I have always been acutely aware of the importance that branding holds in determining the success or failure of a business. My first call to action when acquiring the firm was to put into play a branding overhaul. I have greatly enjoyed stepping into the shoes of our valued clients over the past few months by actively participating in the process of creating and refining our brand's marketing assets. This experience has given me a renewed respect and understanding of our client's needs and passions when seeking IP protection. This new look is the perfect celebration of our firm's proud history and ambitions to grow its footprint in the African continent in the years to come. Our team's commitment to embracing the future of intellectual property law remains steadfast. We are thrilled to continue serving our clients and agents in the decades to come while staying true to our core values of integrity, innovation, and client-centric service."

We have also made some subtle changes to our brand's colour story. By amping up the saturation on our signature shades of white, green, and blue (all inspired by the natural beauty of the South African coastline), these vibrant hues now take on a more modern and bold attitude that signifies our fresh, dynamic, and approachable brand identity and further symbolises our brand values of growth, trust, vitality and clarity.

Our new look reflects our firm's overall vision for the future - one that is vibrant, forward-thinking, and, most importantly, client-focused. With an energetic, passionate and knowledgable team driving the firm forward, De Beer Attorneys is poised to continue its unwavering legacy of providing exceptional legal services, fostering innovation, and protecting the intellectual property rights of its diverse clientele.

We hope you like our new look just as much as we do!

For media inquiries and more information regarding the rebranding, feel free to email

1 Comment

Oct 24, 2023

Onwards and upwards!

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